Instructional Design
Where Science Meets Storytelling
Our Instructional Design (ID) team blends learning science with creative strategy to bring clarity to complexity. With decades of experience in life sciences, our designers speak the language of pharma—and your learners.
We architect each learning experience with thoughtful intent: identifying what learners need to know, do, and feel, then mapping solutions that move them to action.
What We Offer
- Storyboard and script development
- Audience-specific design: sales reps, MSLs, HCPs
- Curriculum frameworks and design documents
- Medical/legal/regulatory (MLR) alignment and submissions
- Modular learning journeys tailored by role and behavior gap
Why It Works
At Versado, instructional design isn’t just about organizing content—it’s about crafting learning experiences that change minds, shift behaviors, and elevate performance. Our process is grounded in educational science and optimized through real-world application.
We begin by identifying the specific behaviors and mindset shifts your learners need to make, then build backwards to determine the content, formats, and touchpoints that will drive those changes. Every deliverable—whether it’s an eLearning module, live workshop, or reinforcement tool—is intentionally designed with learner psychology in mind.
Our instructional designers bring both creative agility and strategic discipline to every project. We leverage principles like cognitive load theory, microlearning, spaced repetition, and scenario-based engagement to ensure your learners retain what matters—and apply it in the field.
The result? Training that’s not just informative, but transformative. Clear, compelling, and built to last..
Let’s partner together!
Need a design partner who understands both science and storytelling? Let’s connect.